About Sleeping Duck
Sleeping Duck was founded by two Melbourne-based engineers Selvam and Winston, in 2014. Frustrated by the expensive, tedious, and confusing process of buying a bed, the duo decided to roll up their sleeves and change the way the industry worked.
Since then, Sleeping Duck has won multiple awards across product and service, expanded our product range beyond mattresses, and we're now a 60 person team including Marketing, Product Development, Supply Chain, Customer Experience and Technology, and are growing!
We are a leader in the sleep space and have ambitious plans this year which will see us releasing new products with major media campaigns, as we continue to make the sleep experience personal and exciting!
Marketing & Creative @ Sleeping Duck
Our in-house Marketing & Creative team has taken Sleeping Duck from a little-known start-up to a household name in a few short years.
In the past 12 months, we’ve expanded and diversified our reach to advertise on all channels - "above the line" - radio, TV, billboards and digital channels - Facebook, YouTube, Instagram and Podcasts, growing Sleeping Duck’s prompted brand awareness to 61% of all Australians.
We are proud to produce all our media in house, and redefine how Australians buy a mattress.
Check out one of our previous creative campaigns we’ve done with the lovable Lawrence! https://www.lawrencemattresstesting.com/
When you're not snoozing in our massage chairs, this is what you’ll be doing
This role is a one-of-a-kind in the marketing space. You will be exposed to both traditional and digital media, and how we use these channels to grow Sleeping Duck.
As our Media Specialist (Planning & Analytics) you will be in charge of analysing and reporting on growth performance across all channels - above the line (radio, TV, billboards), digital (FB, YT, Google) and owned (email, referrals). Identifying growth opportunities, you will be responsible for executing the media plan and administering the media spend.
Your focus will be on ensuring that our ads reach high quality target audiences, whilst optimising for the most cost efficient media prices. We already have strong relationships setup with our media partners - you will be responsible for the ongoing negotiation of rates and buying of advertising inventory. You will also be in charge of managing the spend in our digital advertising platforms.
Whilst a media background would be advantageous, industry experience is not an essential requirement. We are looking for a curious, skillful communicator with data analytics abilities. For this unique role, we are able to train you in our media buying process.
Initially, you can expect to focus your energy on:
- Learning the business and building your understanding of how we operate
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime directly with our media partners
- Optimize plans and budgets according to the best media mix
- Prepare media schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Manage ad delivery, segmentation and budgets
- Report on both above the line and digital channels
The kind of person we’d love to work with
- A curious and hungry person
- Interest in following advertising and media trends
- Is a whiz at Excel - and if you know SQL - major bonus!
- Excellent communication and negotiation skills - the ability to find a deal and say no.
- Bonus if you have experience in either the traditional media landscape or using digital advertising platforms such as FB or Google
- Strong relationship building skills with the ability to form genuine bonds
- Experience in planning and research
- Knowledge of media analytics tools (FB / Google) preferred
- Strong analytical, organisational and multitasking skills
- Enthusiastic and passionate - we love what we do and we want a team player who loves what they do
Why waking up and working at Sleeping Duck is so good
- An opportunity to be part of our evolving story and join an innovative and fast growing startup
- A supportive team that truly cares about each other
- An open-minded, forward-thinking and inclusive culture
- Modern and funky work environment with massage chairs 💤, free snacks 😋, end of trip facilities🚿 and a beautiful outdoor terrace 🌴 at our brand new head office in Prahran
- Amazing employee benefits including; flexible work arrangements, wfh options, 1 wellness day every 2 months (no questions asked), brand new MacBook, learning and development budget and generous leave entitlements
- To really live the SD life we will gift you a mattress to take home after your successful 3 months probation and we offer discounts for family and friends
Did you doze off or have we got your attention? If you are interested, awesome, just click apply, send us your resume and we will take a look!
It doesn't matter if you're a side-sleeper, a back sleeper or an insomniac, we welcome sleepers of all backgrounds at Sleeping Duck. We're proud to recruit, develop, celebrate, and retain the most talented individuals from a variety of backgrounds.
Please note: If you are applying via seek you will receive an email from our hiring team to complete our pre-screen questions and then submit your application which will filter through to us for review.